Meet Sulá Studio
Hi, we're Jordan & Zara — two best friends from Amsterdam with a shared love for creativity, fashion and beautiful little details.
We created Sulá Studio because we wanted to turn something as simple as a toiletry bag into something that feels truly personal. Something that isn't just useful, but feels like yours.
The name Sulá is inspired by the Indonesian word sulaman, meaning embroidery — the craft at the heart of everything we create.
Every Sulá is personalized and embroidered especially for you. Whether it's your name, your initials or a little word that means something to you, we believe the smallest details can make something feel special.
What started as an idea between two best friends in Amsterdam is becoming something we're so excited to share with you.
Your bag. Your story. Your Sulá.
With love,
Jordan & Zara
Sulá Studio
Our Promise
At Sulá Studio, we believe that the little details matter.
Every Sulá is personalized especially for you, which means your piece is more than just a toiletry bag — it’s something that belongs to you.
We promise to put care into every order, from the moment you choose your embroidery to the moment your Sulá arrives at your door.
We care about the quality of every stitch, the details of every package and the experience behind every order.
Because to us, personalization isn't just adding a name.
It's making something feel like yours.
Made for you.
Stitched by us. ♡